Email Template Customization Workbook
Bonus Module 1: Email Templates for Kingdom Coaches
How to use this workbook:
For each of the 5 email templates, customize the fields below to match your brand voice, audience, and message. Your work auto-saves as you type, so you can come back anytime.
Remember: These are frameworks, not scripts. Adapt them to sound like YOU.
Template 1: Welcome Email
Subject Line Options (Write 3 variations)
Opening (Your Welcome Message)
Who You Are (2-3 sentences)
What They'll Receive (3-4 bullet points)
Your Commitment Statement
Call to Action
Customization Tips:
Keep it conversational. Reference your specific audience's struggle. If you have a signature phrase, use it here. Make the P.S. personal.
Template 2: Weekly Value Email
Subject Line Options (Write 3 variations)
Opening Hook
Main Lesson/Teaching
Application ("What this means for you")
Action Step ("Try this")
Customization Tips:
Write like you're talking to ONE person. Use "you" and "your" consistently. Keep it 300-500 words maximum. One lesson, one takeaway, one action step.
Template 3: Launch Announcement Email
Subject Line Options (Write 3 variations)
Opening (Acknowledge Where They Are)
What It Is
Who It's For (3 bullet points)
Who It's NOT For (2 exclusions)
What They'll Walk Away With (3-5 outcomes)
Investment & Details
Why You Created This
Customization Tips:
Be direct about price. Address objections honestly. Use real urgency only (actual deadline). Avoid manipulation language like "last chance" or "you'll regret this."
Template 4: Story-Driven Email
Subject Line Options (Write 3 variations)
Opening (Set the Scene)
The Story
Why You're Telling Them This
The Lesson/Principle
Application
Customization Tips:
Stories work because they're human. Don't make yourself the hero. Keep focused on ONE lesson. End with application, not just inspiration. 400-600 words is the sweet spot.
Template 5: Re-engagement Email
Subject Line Options (Write 3 variations)
Opening (Acknowledge Their Silence)
The Ask (Stay or Go)
Reminder of What You Send
Closing (No Hard Feelings)
Customization Tips:
Send this to people who haven't opened in 60-90 days. Make unsubscribing easy and shame-free. Those who stay will be more engaged. This cleans your list and improves deliverability.