Hi [First Name], I wanted to check in. How did you get on with [RESOURCE NAME]? Did anything in particular land for you? I ask because [DESCRIBE WHAT PEOPLE OFTEN FEEL OR REALISE AFTER READING IT. Be specific, not vague.] One of my clients, [NAME or “a coach I worked with recently”], downloaded something very similar and told me: [INSERT REAL QUOTE OR PARAPHRASE THEIR WIN IN YOUR OWN WORDS. Be specific. What changed? What did they do differently?] That is what happens when you stop treating the symptom and start working on the root. If you have questions about anything in the resource, just reply to this email. I do read them. [add your name] [add your email here]

Hi [First Name], No selling in this email. Just answers to the questions I hear most often from coaches at exactly the stage you are at right now. Question: [INSERT THE MOST COMMON QUESTION YOUR AUDIENCE ASKS ABOUT YOUR TOPIC] This is probably the question I get asked more than any other. The honest answer is [INSERT YOUR REAL ANSWER. Not a polished answer. The answer you actually give when someone asks you on a call.] Question: I have tried [APPROACH THEY HAVE ALREADY TRIED] and it has not worked. What am I missing? When this happens, the most likely reason is [EXPLAIN THE REAL REASON — the identity or formation issue underneath the strategy problem]. Here is what I tell people to do instead: [YOUR PRACTICAL REFRAME OR APPROACH.] Question: How long does it actually take to [GET THE RESULT]? The honest answer is that it depends less on time and more on [WHAT IT ACTUALLY DEPENDS ON: mindset, clarity, consistency, identity]. I have seen coaches [RESULT IN SHORT TIME] and others [STILL STUCK AFTER LONGER]. The difference is always [THE REAL DIFFERENTIATOR]. No links, no pitches. Just truth. More coming your way in a couple of days. [add your name] [add your email here]

Hi [First Name], I was thinking about you, and something came to mind that I think you need to hear right now. Inside [YOUR MAIN OFFER: programme / masterclass / course / coaching package], one of the things we go deep on is [KEY CONCEPT OR FRAMEWORK FROM YOUR OFFER]. I wanted to give you one piece of it here, because I think it is exactly what you are working through right now. Here is what most people miss about [KEY CONCEPT]: [TEACH SOMETHING SPECIFIC AND USEFUL. Give them one real insight, framework, or shift related to your core offer. Make it practical. Make it feel like you are handing them something valuable for free.] Why does this matter? Because [EXPLAIN THE BIGGER PICTURE — what becomes possible when they apply this.] I am going deeper on this in [YOUR OFFER: your upcoming masterclass / coaching programme / live session / digital course / one-off intensive]. If this is something you have been sitting with, I think you will find it incredibly useful. I will share more details with you very soon. [add your name] [add your email here]

Hi [First Name], We have been talking for just over a week now. You have had [RESOURCE NAME]. You have had some teaching. You have had honest answers. And I hope you have had some real shifts. Now I want to be direct with you. If you are a [DESCRIBE YOUR ASSIGNED CLIENT SPECIFICALLY] who is ready to [OUTCOME YOUR OFFER DELIVERS], I created [YOUR OFFER NAME] for you. Here is what it includes: [LIST 3 TO 5 SPECIFIC THINGS INSIDE YOUR OFFER] The investment is [PRICE]. [CHOOSE ONE ONLY — DELETE THE OTHERS: — Masterclass: Join me live on [DATE] at [TIME]. Register here: [LINK] — Coaching programme: Apply or book your place here: [LINK] — Digital product: Get instant access here: [LINK] — One-off session: Book your session here: [LINK] — Discovery call: Book a free call to find out more: [LINK]] There is no countdown clock and no artificial pressure. If this is the right next step for you, you will know. [add your name] [add your email here]

Hi [First Name], I sent you an email a couple of days ago about [YOUR OFFER NAME] and I wanted to follow up, because I know life gets busy and things get missed. [CHOOSE ONE ONLY — DELETE THE OTHERS: — Masterclass: The [MASTERCLASS NAME] is happening on [DATE] at [TIME]. If you have not registered yet, here is the link: [LINK]. I do not want you to miss this one. — Coaching / Programme: Doors for [PROGRAMME NAME] are [still open / closing on DATE]. If you know this is your next step, now is the time: [LINK] — Digital product: [PRODUCT NAME] is still available. Here is the link: [LINK] — One-off session / Discovery call: There are still a couple of spots available. Book here: [LINK]] And if now is genuinely not the right time, that is okay. Keep opening my emails. I will still be here when you are ready. But if something in you has been saying yes while your head has been finding reasons to wait, listen to that yes. [add your name] [add your email here]